The Psychology Behind Why We Self-Sabotage When Things Go Well
Ever hit a major stride in your life? Maybe that promotion finally landed, you found "the one," or you actually stuck to a healthy routine for more than a week. It feels amazing, right? Like you're on top of the world and nothing can stop you.
Then, suddenly, out of nowhere, you trip yourself up. You start procrastinating on that big project, pick a fight with your partner, or ditch the gym for a week-long Netflix binge. What gives?
It's like there's an invisible force pulling you back, a strange urge to mess things up just when they're finally clicking into place. If you've ever found yourself asking, "Why do I keep doing this?", trust me, you're not alone. It's a surprisingly common human experience, and there's a fascinating psychology behind it.
Why This Matters
This isn't just about feeling a bit annoyed with yourself. Self-sabotage when things are going well can seriously derail your progress, impact your relationships, and steal your joy. It can stop you from reaching your full potential, leaving you stuck in a loop of almost-there moments.
Think about it: that dream job, a flourishing partnership, a body that feels strong and healthy – these are things we work hard for. To then unconsciously undermine them feels incredibly frustrating and, frankly, baffling. It chips away at your confidence and reinforces a belief that you're not capable of sustained happiness or success.
Understanding the "why" behind this behavior isn't about blaming yourself; it's about gaining clarity and power. When you know what's driving these urges, you can start to unpack them, challenge them, and ultimately, change the script. It's about breaking free from those invisible chains and allowing yourself to truly thrive.
For livecub.com readers, whether you're building a new business, focusing on your health, or nurturing a relationship, recognizing these patterns is your first step towards breaking the cycle. Let's dig into some of the common psychological culprits.
Imposter Syndrome and the Fear of Success
Here's a big one that catches so many of us off guard: the fear of success itself. It sounds counterintuitive, doesn't it? We crave success, we strive for it, but when it actually arrives, a different, often uncomfortable, set of emotions can bubble up.
For many, this manifests as Imposter Syndrome. You've heard of it, right? It's that nagging feeling that you're a fraud, that you don't really deserve your achievements, and that at any moment, someone's going to find you out.
When things go well, this feeling can intensify. You might think, "Oh no, they've figured out I'm not really this good," or "This is too good to be true; I must have fooled everyone."
In my experience, Imposter Syndrome isn't just about feeling like you're faking it; it’s also about the fear of the expectations that come with success. More responsibility, higher stakes, greater visibility – these can all feel incredibly daunting. It's a lot of pressure, and sometimes, our subconscious mind decides it's "safer" to retreat to familiar territory, even if that means undermining our own good fortune.
It’s like climbing a mountain. You reach the peak, the view is incredible, but then a little voice whispers, "What if you fall? What if you can't handle the next mountain?" And sometimes, we subtly nudge ourselves off the edge before anyone else can.
Taming the Imposter Monster
Dealing with Imposter Syndrome when success hits means acknowledging those uncomfortable feelings without letting them take over. It’s a journey, not a sprint, but these steps can really help.
Acknowledge Your Feelings: Don't dismiss the anxiety or doubt. Just say to yourself, "Okay, I'm feeling a bit like a fraud right now, and that's okay." Labeling the emotion helps reduce its power.
Track Your Achievements:
Keep a "win journal" or a "kudos file." Whenever you get praise, achieve a goal, or overcome a challenge, write it down. When Imposter Syndrome flares up, revisit this evidence of your capabilities.
Talk About It:
Share your feelings with a trusted friend, mentor, or even a therapist. You’ll be amazed how many successful people secretly battle the same thoughts. Knowing you're not alone can be incredibly validating.
Re-evaluating Your Definition of Success
Sometimes, our self-sabotage comes from an outdated or even unhealthy definition of what success means to us. We might be chasing an ideal that isn't truly ours, or one that comes with hidden costs we're not willing to pay.
For example, if you grew up believing that "real success" means working 80-hour weeks and sacrificing everything, achieving a balanced, joyful success might feel "wrong" or "not enough." Your subconscious might then try to force you back into that old, uncomfortable but familiar pattern of struggle.
It’s crucial to pause and ask yourself: What does success truly look like for me? Is it financial wealth, inner peace, creative freedom, strong relationships, or a mix of everything? When you align your definition with your authentic self, the fear of success often lessens, because you’re not striving for something that contradicts your deepest values.
The Comfort of the Familiar: Our Brain's Default Mode
Our brains are incredible, but they also love efficiency and predictability. They're wired to seek out patterns and stick to what's familiar, even if that familiar place isn't particularly great for us. This is often called our "comfort zone," and stepping outside of it can feel surprisingly threatening, even when it leads to positive outcomes.
Think about it: if you've been in a pattern of struggling, perhaps with finances or relationships, your brain becomes accustomed to that state. It's your default. When things suddenly improve, it pushes you out of that familiar (though uncomfortable) territory into the unknown. And the unknown, no matter how wonderful it might seem on the surface, can trigger alarm bells in your brain.
This isn't about being ungrateful; it's a deep-seated evolutionary mechanism. Change, even good change, requires more energy, more adaptation, and more vigilance. Our brains, in an attempt to conserve resources and keep us "safe," might try to steer us back to what's known. This can manifest as unconsciously creating problems or reverting to old habits to restore that sense of "normalcy."
I've seen this happen countless times, both in myself and with friends. You start a new fitness routine, feel amazing, and then suddenly, you "forget" to go to the gym, or you "accidentally" overeat. It's not a conscious decision to mess up; it's often your brain trying to pull you back into the comfort of your old, less demanding routine.
Embracing the New Normal
To counteract this innate drive for familiarity, we need to consciously teach our brains that this new, positive state is safe and desirable. It takes intentional effort to rewire those deep-seated patterns.
Practice Positive Self-Talk:
Challenge those negative narratives that pop up when things are going well. Instead of "This won't last," try "I deserve this success, and I'm capable of maintaining it." Affirmations, when used genuinely, can be surprisingly powerful.
Visualize Sustained Success:
Don't just visualize achieving your goal; visualize yourself living with that success. See yourself thriving, handling the responsibilities, and enjoying the benefits over the long term. Mental rehearsal can make the new normal feel more familiar and less threatening.
Build New Routines:
Actively replace old, self-sabotaging patterns with new, positive ones. If your old default was to check out when things got tough, create a new default response, like calling a friend or going for a walk. Repetition makes the new routine the comfortable one.
Understanding Your "Happiness Set Point"
There's a fascinating concept in psychology called the "happiness set point." The idea is that each of us has a baseline level of happiness that we tend to return to, even after major life events. While we can experience spikes of joy or troughs of sadness, we often drift back to our individual set point.
When things go exceptionally well, we might temporarily exceed our usual happiness set point. For some, this feels unstable or "too much," and they unconsciously create situations that bring them back down to their familiar, albeit lower, baseline. It’s not that they don't want to be happy, but their system isn't used to operating at that higher level of positive emotion.
Recognizing this isn't about accepting a limited capacity for joy. Instead, it's about understanding that we can consciously work to raise our set point over time through practices like gratitude, mindfulness, and intentionally choosing positive responses to life's challenges. It’s about gently expanding our capacity for sustained well-being, rather than letting our subconscious pull us back.
Unconscious Guilt and Unworthiness
This is often a deeper, more subtle layer of self-sabotage, rooted in our fundamental beliefs about ourselves and our place in the world. Sometimes, deep down, we carry unconscious feelings of guilt or unworthiness that make sustained happiness or success feel uncomfortable, even undeserved.
Where do these feelings come from? They can stem from childhood experiences, societal messages, or even past traumas. Maybe you grew up in an environment where struggling was the norm, or where you were told directly or indirectly that you weren't "good enough." Perhaps you witnessed others in your life suffer, and now, your own good fortune feels like a betrayal.
This isn't always a conscious thought process. You won't typically wake up and say, "I don't deserve this joy, so I'm going to ruin it." Instead, it manifests as subtle acts of self-sabotage: procrastination, picking fights, neglecting your well-being, or withdrawing from positive connections. It's like an internal thermostat that automatically clicks down when your "good fortune" reaches a level your subconscious deems too high or undeserved.
I've personally seen how this can play out. A friend of mine, after years of financial struggle, finally started a thriving business. But instead of enjoying it, she found herself constantly worried, almost looking for things to go wrong. She felt guilty for having more than her family, who were still struggling. This unconscious guilt made her success feel heavy, rather than light.
Rewriting Your Worth Narrative
Addressing these deep-seated feelings of unworthiness requires patience, self-compassion, and often, a willingness to look inward. It’s about challenging those old stories you’ve been telling yourself.
Identify Limiting Beliefs:
Journal about your feelings around success and happiness. What negative thoughts come up? Where do you think they originated? For example, "If I'm successful, I'll abandon my roots" or "Good things never last for me."
Practice Self-Compassion:
Treat yourself with the same kindness and understanding you'd offer a dear friend. When those feelings of unworthiness arise, acknowledge them gently without judgment. Remind yourself that you are inherently worthy of good things, simply by being you.
Seek Support:
If these feelings run deep or are tied to past experiences, consider working with a therapist or a coach. They can provide tools and guidance to help you reframe your past and build a stronger sense of self-worth.
Overcoming the Fear of Loss
Connected to feelings of unworthiness is the fear of losing what we've gained. When things are going well, we often start to anticipate the moment it might all go away. This anxiety about potential loss can be so strong that we unconsciously accelerate the perceived inevitable, taking matters into our own hands.
It's a defensive mechanism: "If I break it first, it won't hurt as much when it inevitably breaks on its own." This mindset protects us from the pain of future disappointment, but at a huge cost – it prevents us from fully experiencing and enjoying the present good fortune.
To overcome this, we need to cultivate a sense of trust in our own resilience. Life will always have its ups and downs, but our ability to navigate challenges grows with each experience. Focusing on gratitude for what we have now can also help anchor us in the present, rather than letting anxiety about the future steal our joy.
Common Mistakes to Avoid
When you're trying to stop self-sabotaging, it's easy to fall into traps that actually perpetuate the cycle. Here are some common missteps I've observed, and what you can do instead.
Dismissing Your Feelings: Don't just wave away feelings of anxiety, doubt, or discomfort when things are going well. Telling yourself to "just be happy" or "get over it" is counterproductive. These feelings are signals, and they deserve to be acknowledged, even if you don't fully understand them yet.
Ignoring the Signs: Self-sabotage rarely comes out of nowhere. There are usually subtle shifts in behavior or mindset leading up to it. Don't ignore that creeping urge to procrastinate, that sudden irritability, or that quiet voice telling you to pull back. Catching these early gives you a chance to intervene.
Trying to Fix Everything Overnight: This isn't a problem with a quick fix. You're dealing with deeply ingrained psychological patterns. Expecting instant results can lead to frustration and a feeling of failure, which can then become another reason to self-sabotage.
Blaming External Factors: While external circumstances certainly play a role in life, consistently blaming everything outside of yourself for your setbacks prevents you from taking responsibility and making changes. It keeps you stuck in a victim mentality rather than empowering you to act.
Comparing Your Journey: Every person's path is unique. Looking at others who seem to effortlessly maintain success and feeling like you're failing in comparison is a sure path to self-doubt. Focus on your own growth and progress, not someone else's highlight reel.
Being Too Hard on Yourself: When you do slip up, don't let the inner critic dominate. Berating yourself only makes it harder to get back on track. Practice self-forgiveness and view setbacks as learning opportunities, not evidence of your unworthiness.
Expert Tips
For those ready to really lean into this work and create lasting change, these expert-level tips can provide a powerful boost. They require consistent effort, but the rewards are profound.
Cultivate a Growth Mindset
This idea, popularized by Carol Dweck, is incredibly powerful. Instead of seeing your abilities and potential as fixed, adopt the belief that they can grow and develop through effort and learning. When you view challenges or setbacks as opportunities to learn rather than as proof of failure, you're less likely to self-sabotage out of fear of not being "good enough."
Define Your "Why"
Connect your successes to a deeper purpose. Why does this promotion matter to you beyond the title? How will your healthy lifestyle impact your loved ones? When your achievements are tied to something meaningful, you create a stronger internal motivation to sustain them, making it harder for those self-sabotaging urges to take hold.
Practice Gratitude Daily
A consistent gratitude practice can literally rewire your brain. By focusing on what's going well and what you appreciate in your life, you shift your brain's default from looking for problems to recognizing blessings. This makes it easier to accept and enjoy good fortune, rather than feeling uncomfortable with it.
Build a Strong Support System
Surround yourself with people who genuinely champion your success and lift you up. These are the friends, family members, or mentors who celebrate your wins and offer constructive support when you face challenges. Having a reliable external perspective can be invaluable when your internal voice is telling you to retreat.
Learn from Setbacks, Don't Dwell
Setbacks are inevitable in any journey. The difference between someone who self-sabotages and someone who builds resilience is how they react to these moments. Instead of letting a misstep become an excuse to quit entirely, analyze what happened, learn from it, and then quickly pivot back to your desired path. See it as data, not destiny.
Engage in Strategic Discomfort
Sometimes, getting comfortable with good things means gradually expanding your comfort zone in other areas. This might mean taking on a new, challenging hobby, speaking up more in meetings, or volunteering for a task you'd normally avoid. By intentionally pushing your boundaries in small, safe ways, you teach your brain that discomfort doesn't always equal danger, making it easier to stay in the "discomfort" of sustained success.
Final Thoughts
Recognizing that you self-sabotage when things go well is a huge step. It's a common human tendency, rooted in complex psychological patterns, and it's nothing to be ashamed of. The fact that you're even reading this means you're ready to break free from those old habits and create a new narrative for yourself.
Be patient with yourself, be curious about your own behavior, and most importantly, be kind. This journey isn't about perfection; it's about progress. Start small, implement one new habit, challenge one limiting belief, and celebrate every tiny win along the way.
You are capable of sustained happiness and success, and you absolutely deserve it. Don't let your subconscious mind convince you otherwise. Keep showing up for yourself, keep learning, and allow yourself to truly thrive. What's one step you'll take this week to embrace your success?
Save for later
Found this helpful?
Pin this article to your Pinterest board and come back to it whenever you need a reminder.
Save to Pinterest



